Internship
Employment
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Design for Music
Typography & Fonts
History of Non-Format
Art Direction & Design
Design & Illustration

Do you have different approaches for your personal work compared to your commercial work?
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Is there much difference between designing The Wire magazine and Varoom magazine?
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What are the most important things to bear in mind when working on a design?
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What is Non-Format’s design philosophy?
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What’s the most important thing you’ve learned in terms of art direction?
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Which is most important:
the big idea, the design or the production/implementation?
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When creating graphics, when is ‘eye catching’ too much?
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When starting a new project, where do you look for inspiration?
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We’ve been through a phase of revelling in baroque and heraldic imagery. What’s next?
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Why hasn’t the ‘death of print’ happened yet?
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Hierarchy. It’s really important to decide on the most important thing you want to communicate first and then make it work really hard. Any additional layers of meaning or content should be discovered later. Even if it’s just a couple of seconds later.
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Also, it’s really important to remember that almost all design projects result in a finished object – whether that’s music packaging, a book, a magazine, a packet of crisps or a box of tissues. These objects are made up of a number of surfaces that should all work together to tell a story. The hands and the eyes work together over these surfaces, so the paper quality and texture is just as important as any print or production techniques employed, or choice of imagery, graphic elements or typography.
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That’s not to say smell isn’t just as important too. There’s nothing quite like the smell of a piece of print fresh from the printers.
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