Employment
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Design for Music
Typography & Fonts
History of Non-Format
Art Direction & Design
Design & Illustration
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How do you develop your ideas for the different music packaging projects?
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Can you tell us about the LoAF CD packaging series; how did you originate this design?
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What is the future of CD and vinyl packaging, as everything goes digital?
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Can you give some advice to designers who want to get into the creative packaging industry?
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We started out with just a couple of independent music label clients who were generous enough to grant us almost complete creative freedom with the projects they gave us. As a result we became known as record sleeve designers, which in turn encouraged other labels and artists to approach us, so it was fairly accidental to a certain extent.
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We take great joy in the processes involved in designing music packaging, so this has almost certainly helped us along too. The journey from when we receive the music for a new release from the record label to seeing the finished product in the shop is seldom dull and, even though we now have a much wider range of clients, we still work for one of the original record labels – Lo Recordings – to this day, and use it as a springboard for creative expression and experimentation.
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